Stefania Vaidani was born in Greece to a family of creators. Raised in the suburbs of Athens, she was kept grounded by her mother and fascinated by her father. She graduated from Marangoni Fashion School in Milan in 2018, becoming immediately recognizable for her womenswear’s romantic aesthetics and feminine energy. She is the Creative Director and Head of Design of the brand.
About the Design
Celebrating the traditions and culture of fine Italian fashion, the collections combine craftsmanship and details with architectural volumes and sculptural silhouettes to offer a contemporary take on femininity. Sustainable fabrics are hand-designed each season and decorated with hand-made unique buttons. The brand’s aim is to create effortless and at the same time statement clothes that last and can be worn from day to night, from dusk to dawn.
About the Company
With the headquarters in the United States and manufacture in Greece, the two co-founders Stefania Vaidani and Nadia Gkartzonika (CEO) are splitting their time between the two continents.
About the Woman
The idea behind the brand came based on the need for well designed fashion on the contemporary price range but with the high fashion “wow” effect. Women who want to wear affordable but yet unique and stylish outfits for every occasion.
About the Sustainability
Vegan leather; organic cotton along with other recycled fabrics compose the 99% of the collections every season. We have been certified from OEKO-TEX®. Oeko-Tex textiles and fabrics are certified free of harmful chemicals and are safe for human use. Organic certification means that textile and fabric products are grown according to strict guidelines on the use of petroleum-based fertilisers, pesticides and synthetic products.
About the Nonprofit Support
Every season, we collaborate with non profit worldwide organization and offer in-kind support to people in need. Most of the old stock that cannot be resold goes to woman charities as we are against the burn of clothing.